6 Marketing Tips and Tricks To Grow Your Brand On Instagram

Written by Sukhdeep Kalsi

Stay active

Social media success is tough and time-consuming. It takes energy to remain active for the long term, but by remaining active, you’ll have a higher chance of gaining more followers and likes for your posts. Posting constantly, with hashtags, also reminds your followers of your company, and attracts followers also interested in your hashtags.

Using images

Consumers, or anyone browsing the web, have a shorter attention span than ever before. People don’t like to read thousands of words when skimming through social media platforms. Instagram gives you the ability to post images alongside text to grab the attention of potential consumer, much quicker. By using eye catching images, you force the consumer to pay attention. This results in a higher engagement rate, more likes, and more follows.

Video content

Instagram posts with texts and images are effective, but video content is even more effective. A good video can capture the attention of a viewer for more than a minute. Posting videos that direct you to the company website or YouTube channel is also a smart tactic. Interested viewers will continue to browse the website, as well as other platforms when directed towards them.

Scheduling posts

Scheduling posts makes it easier for business owners to stay active on social media without doing much work. By using a scheduling system, you are able to create multiple posts but have them posted at different dates and times. Doing research on when the best time to post on Instagram is always beneficial to know. There are set times throughout each day of the week where users are most active on Instagram, and scheduling posts during those times will bring you the most traffic to your page. A recommended app to use for scheduling posts is www.app.later.com.

Instagram stories

Instagram stories have become a huge deal in the Instagram world. The daily viewers for Instagram stories has become higher than snapchat viewers, after only being launched for one year. Instagram gives you the option of linking your stories when you have more than 10 K followers. For companies that are growing, this feature allows traffic to be directed to their website, giving viewers more information and providing the company with a higher chance for potential clients.

Social media advertising

Paid advertisements on Instagram has become a popular form of marketing. By investing in paid advertisements, your platform is given a significant boost on popularity. You are given the opportunity to reach a wide range of users on Instagram, which leads to a growth in your following. By creating engaging and highly attractive posts to promote, your profile visiting will grow rapidly.