Different types of Digital Signage

Written by Kristin Cappuccio

Digital Signage and Restaurants

Industry leaders such as Mcdonald’s have adopted marketing their brand and products digitally to keep up with the growing trend. Digitizing menus and eliminating time-consuming interactions allows for faster and effective transactions.  For example, McDonald’s has enabled customers to design their own burgers using kiosks. Restaurants incorporating digital signage offer engaging service while reaping the rewards of cutting down on hiring workers.

This photo from McDonald’s shows new digital signage ordering screens inside a DC restaurant location. The fast food chain is rolling out its “Experience the Future” restuarants in the region, which has now expanded to Canada. (Photo from McDonald’s DC).

Indoor Signage

Bringing your menus to life is key for customers who are, by nature, stimulated visually, encouraging the use of their senses. This stimulation inspires a positive affiliation with the restaurant and it’s products. Getting a customer’s attention and exciting them about your products means bringing your items to life. People want to see their coffee steaming, burgers sizzling and their desserts melting. Digitizing your menu not only brings your menu to life but it is also convenient. Owners can program their menus in correlation to the time of day and promote their item of choice or deal. Additionally, whenever a new item is added or an old item needs to be removed, there is no need to replace the whole screen. This removes the need the physical aspect of the task, saving time and energy. Restaurants have the ability to change items, prices, calories and images.

Outdoor Signage

Outdoor signage doubles as a cost-effective marketing tool. It offers the customer a variety of choices while marketing to the general public what the restaurant has to offer. It’s a cost effective way to reach out 24/7 without a campaign or online interaction. Interacting is the key element to outdoor signage, outdoor signage is a form of entertainment enticing customers with it’s digital art and immersive content. Generally, outdoor signage is one of the most cost-effective integrated marketing communication tools.

Incorporating outdoor signage or kiosks with high-definition showcases a more professional feel to your restaurant. It portrays a restaurant that is trendy, acquires business to afford digital displays or kiosks and proficient in their practices. If you’re looking forward to drawing more attention and focus towards your organization, outdoor digital signage can be considered as one of the best methods in digital signage services to promote your business.

Photo taken from MindSpace.

Kiosks

Incorporating outdoor signage or kiosks with high-definition showcases a more professional feel to your restaurant. It portrays a restaurant that is trendy, acquires business to afford digital displays or kiosks and proficient in their practices. If you’re looking forward to drawing more attention and focus towards your organization, outdoor digital signage can be considered as one of the best methods in digital signage services to promote your business.

Kiosks which offer self-order options provides customers shorter wait times, personalized orders and better access to restaurant menus. Enforcing kiosks does not mean employees are at a loss for their jobs.  Employees need to meet the high volume of orders created by kiosks, therefore a higher volume of employees are needed. Too many customers ordering and not enough employees receiving and processing these orders causes more harm to the digitized menu system than good. Kiosks hosting menus must be structured in a way that’s easy to navigate in order for it to be efficient in comparison to paper menus.

Digital Signage and Kiosks are crafted to improve the customer experience, it will help push your business into a more tech-savvy direction and allow for an easier service practice in the process. Saving money on paper, lines and ensuring your loyal employees maintain their jobs, digital signage and kiosks are an easy answer.